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Highlights from ALM's Business Development and Marketing Leadership Forum 2012
In its third year, The American Lawyer recently sponsored the “Law Firm Marketing & Business Development Leadership Forum” during which CMOs and law firm leaders gathered to learn and discuss a series of thought-provoking sessions that help them to optimize their firm's marketing and business development function.
With the insightful input of the summit's co-chairs and faculty, we provide a recap of some of the high-impact topics presented.
A special thanks goes out to Jose Cunningham (BDO, Crowell & Moring), Wendy Bernero (Chief of Strategic Initiatives, Proskauer), Anne Malloy Tucker (CMO, Goodwin Procter) and Norm Rubenstein (Partner, Zeughauser Group) for their contributions.
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