The Business of Branding: The Need for a Services-to-Business Website Model

Law firms and other professional service organizations continue to base their website strategy on a Business-to-Business (B2B) model when, instead, we should develop a "Services-to-Business" website model and content strategy.

17 minute read June 28, 2012 at 11:51 AM

Jeffrey Morgan

The Business of Branding: The Need for a Services-to-Business Website Model

Do a search on “services-to-business website strategy” and guess what you'll find? Not much. In fact, there is very little information out there related to developing and designing websites for service-industry professionals trying to reach businesses.

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