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Integrated Online Marketing
The move from Yellow Pages and local print advertising to online marketing is well underway. But there's more to online marketing than simply getting a website for your law firm or getting your business listed on Google Places. The biggest trend for 2012 is the use of integrated marketing solutions, especially for service providers in highly competitive industries like law firms.
An integrated or all-inclusive marketing solution can help your firm develop and maintain an ongoing engagement with customers online via mobile, social media and better SEO (Search Engine Optimization), including leveraging online listings and developing a geographically targeted website. When integrated together, these components can significantly increase your chances of being found when potential clients are looking for your services ' whether it's general law or a legal specialty like business contracts or adoptions.
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
The DOJ's New Parameters for Evaluating Corporate Compliance Programs
The parameters set forth in the DOJ's memorandum have implications not only for the government's evaluation of compliance programs in the context of criminal charging decisions, but also for how defense counsel structure their conference-room advocacy seeking declinations or lesser sanctions in both criminal and civil investigations.
Use of Deferred Prosecution Agreements In White Collar Investigations
This article discusses the practical and policy reasons for the use of DPAs and NPAs in white-collar criminal investigations, and considers the NDAA's new reporting provision and its relationship with other efforts to enhance transparency in DOJ decision-making.
Bankruptcy Sales: Finding a Diamond In the Rough
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
A Lawyer's System for Active Reading
Active reading comprises many daily tasks lawyers engage in, including highlighting, annotating, note taking, comparing and searching texts. It demands more than flipping or turning pages.