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Media & Communications: Why Law Firm Marketers Don't Like PR Firms
It's an open, uncomfortable secret among professional marketers that PR agencies often engender feelings ranging from dislike to outright disdain. Among law firms especially, the criticisms are consistent and sad to say, often legitimate. Admitting and evaluating these unfortunate truths, however, makes for a great discussion and provides us with an opportunity to turn complaints into compliments.
Many PR firms ' and it's important to say many, not all ' have earned a reputation for behaviors that make it hard to like us. This became apparent when we participated in a recent panel discussion in New York in front of Joshua Peck's LFMP group (www.lfmp.org), and when presented with the opportunity to submit questions and comments in advance, a pattern of alleged wrongs emerged from the legal community: Bait-and-switches on accounts, junior account reps who don't understand the law, gaps in communication between the agency and the client's marketing team ' the list goes on.
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