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These days, most potential clients' first interaction with an attorney is via the firm's website and their individual bio page. Sadly, most attorney bios are no more than a litany of straightforward facts that outline education, areas of practice, accomplishments and credentials.
Why Bios?
Statistics from a number of legal marketing firms measuring what percentage of time visitors to law firm websites spend on attorney bios range anywhere from 55% to 75%. This broad spread in numbers is due to how each firm monitors traffic to its clients' sites, as well as other factors. Regardless, the fact remains that if over half the time that visitors spend on law firm websites is spent on lawyer bios, then most lawyers and law firms aren't leveraging those bios to their fullest potential.
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