With the ongoing wave of change shattering traditional marketing models, there is a new paradigm that redefines the way firms market. Technology and culture have displaced the old-world marketing model of Awareness, Interest, Desire, Action (AIDA) with Attention, Familiarity, Trust, Engagement (AFTE).
Seven Axioms for a New Marketing Paradigm
With the ongoing wave of change shattering traditional marketing models, there is a new paradigm that redefines the way firms market.
By
Thalia ZetlinThis premium content is locked for Marketing the Law Firm subscribers only
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