Law Firm Marketing Community Loses One of Its Brightest Stars

Over the last 34 years, Jay developed and grew a powerhouse PR agency devoted exclusively to the business needs of law firms ' with a group of highly talented professionals located across the country who collaborate as a virtual business. Today, Jaffe PR services clients from some of the world's largest law firms as well as prominent mid-sized firms and well-respected niche boutiques throughout the country.

Always striving to stay ahead of cutting-edge technology and its effective use, Jay and his beloved Jaffe PR have been recognized as one of the “500 Fastest-Growing Private Companies in the United States” by Inc. Magazine, and one of the “100 Most Tech-Savvy Small Businesses in America” by Small Business Computing magazine.

For his professional accomplishments, Jay was honored in 2010 by PR News when he was inducted into the “PR People Hall of Fame” at the National Press Club in Washington, DC, and was named to the “100 Legal Consultants You Need to Know” list by Lawdragon.

As noted by Kevin Aschenbrenner (Senior Vice President, Public Reputation, Jaffe PR), “Jay was our industry's Steve Jobs, and I wholeheartedly concur. A
larger-than-life gentleman whose life was spent in pursuit of a singular purpose: Be a leader in all that you do. For those of us who knew Jay, he accomplished that and so much more.”

It is with great affection for, and celebration of, his life that we honor this visionary, leader, mentor and friend that was Jay M. Jaffe. He will be sorely missed, though his legacy lives on.

Visionary. Leader. Mentor. Friend.

It is with profound sadness that, as Editor-in-Chief of Marketing the Law Firm, I announce the passing of our esteemed Editorial Board member, colleague and friend, Jay M. Jaffe.

Jay was a true visionary whose instincts and thought leadership about legal marketing earned him the reputation as an industry pioneer and one of our country's foremost trusted legal advisers.

Over the last 34 years, Jay developed and grew a powerhouse PR agency devoted exclusively to the business needs of law firms ' with a group of highly talented professionals located across the country who collaborate as a virtual business. Today, Jaffe PR services clients from some of the world's largest law firms as well as prominent mid-sized firms and well-respected niche boutiques throughout the country.

Always striving to stay ahead of cutting-edge technology and its effective use, Jay and his beloved Jaffe PR have been recognized as one of the “500 Fastest-Growing Private Companies in the United States” by Inc. Magazine, and one of the “100 Most Tech-Savvy Small Businesses in America” by Small Business Computing magazine.

For his professional accomplishments, Jay was honored in 2010 by PR News when he was inducted into the “PR People Hall of Fame” at the National Press Club in Washington, DC, and was named to the “100 Legal Consultants You Need to Know” list by Lawdragon.

As noted by Kevin Aschenbrenner (Senior Vice President, Public Reputation, Jaffe PR), “Jay was our industry's Steve Jobs, and I wholeheartedly concur. A
larger-than-life gentleman whose life was spent in pursuit of a singular purpose: Be a leader in all that you do. For those of us who knew Jay, he accomplished that and so much more.”

It is with great affection for, and celebration of, his life that we honor this visionary, leader, mentor and friend that was Jay M. Jaffe. He will be sorely missed, though his legacy lives on.