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Professional Development: The Relationship Associate
The legal market is continuing to consolidate, and for a good number of firms, gone are the days where legal work routinely walks through the door. “Eat what you kill” is less adage, more reality. In order for firms to sustain and grow the amount of legal services they provide, a critical mass of their lawyers must engage in some meaningful form of business development. And, attorneys who wait until they are up for partnership to begin developing business are already well behind the curve.
The skills needed to be an effective business generator are, unfortunately, not typically part of the law school curriculum. Accordingly, the first time associates are exposed to acquiring business development skills is at the firm. Law firms, therefore, have a unique opportunity to develop their junior attorneys into highly skilled practitioners as well as highly effective business (wo)men. This article provides insight into some of the skills business development-minded associates desire.
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Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
Hyperlinked Documents: The Latest e-Discovery Challenge
As courts and discovery experts debate whether hyperlinked content should be treated the same as traditional attachments, legal practitioners are grappling with the technical and legal complexities of collecting, analyzing and reviewing these documents in real-world cases.
Identifying Your Practice's Differentiator
How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
Risks and Ad Fraud Protection In Digital Advertising
The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
Turning Business Development Plans Into Reality
This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.