The Business of Branding: Websites Aren't Built in a Day

Why do law firms assume that one of their most important marketing communications tools can simply be designed and developed in a few short months? Effective websites take foresight and strategy, says the author.

26 minute read November 28, 2012 at 01:27 PM

Jeffrey Morgan

The Business of Branding: Websites Aren't Built in a Day

In the many years I have worked with law firms on the design and development of their websites, inevitably someone asks, “So, how long is this going to take?”

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