Law.com Subscribers SAVE 30%
Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.
The Business of Branding: Websites Aren't Built in a Day
In the many years I have worked with law firms on the design and development of their websites, inevitably someone asks, “So, how long is this going to take?” Most often, this question is followed by an overly ambitious date from someone at the firm as to when they would like to have their new site up. More often than not, that date is simply unrealistic and while someone informs them of that, they never quite seem to hear the real answer to the original question.
So, why is there this disconnection? Why do law firms assume that one of their most important marketing communications tools can simply be designed and developed in a few short months? Effective websites take foresight and strategy. I'm not talking about solo practitioners and small local firms that can easily get by with the use of a creative website template. I'm referring to those midsized law firms with 50-plus attorneys that have a more sophisticated buyer of legal services as clients, principally in-house counsel and business owners. This audience of law firm clients are busy people and they are coming to your website because they have a problem that they need to have solved. They want their problem fixed effectively and efficiently, and they want to find the right person with demonstrable experience to handle their issue. Law firms with websites that appropriately and strategically distinguish themselves from their competitors are quickly learning that they gain an edge when they take the time to thoughtfully redesign and update their websites.
This premium content is locked for Entertainment Law & Finance subscribers only
ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN ENTERTAINMENT LAW.
- Stay current on the latest information, rulings, regulations, and trends
- Includes practical, must-have information on copyrights, royalties, AI, and more
- Tap into expert guidance from top entertainment lawyers and experts
Already a have an account? Sign In Now Log In Now
For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473
New York's Latest Cybersecurity Commitment
On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.
Law Firms are Reducing Redundant Real Estate by Bringing Support Services Back to the Office
A trend analysis of the benefits and challenges of bringing back administrative, word processing and billing services to law offices.
Bit Parts
Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.