And Salt Lightly Before Believing
There's nothing like an election year to immerse ourselves in surveys. This, despite the fact that more often than not, they tell us less than we want to know, and even less than we should believe.
Take One Survey'
Professional survey and market research companies are generally pretty good. They use sophisticated modeling techniques and computerized formulae to tell us (with a margin of error of four or five points either way) who's going to win the next election and how high skirts are going to be next year. Highly scientific stuff ' but, unfortunately not always right. Which is why you have to take those surveys with a grain of salt.
By
Bruce W. MarcusThis premium content is locked for LawJournalNewsletters subscribers only
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