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Business of Branding: How to Boost Your Law Firm's Brand
Pull out your business card. What impression of your law firm does it leave in the minds of the people you meet? Does your firm come across as traditional? Contemporary? Innovative? Would it stand out from the cards of your competitors? Does the identity on the card ring true to people at your firm?
In today's market, where companies are consistently evaluating and revisiting their selection of outside legal counsel and the legal industry is still experiencing brand similarity, every law firm needs to make a strong impression to increase its name awareness, protect and build market share and instill loyalty in its client base. To build a memorable brand that inspires confidence and trust, you need to know what is unique about your law firm and then pinpoint why that matters to clients.
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New York's Latest Cybersecurity Commitment
On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.
Law Firms are Reducing Redundant Real Estate by Bringing Support Services Back to the Office
A trend analysis of the benefits and challenges of bringing back administrative, word processing and billing services to law offices.
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.