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STONE COLD DEAD IN THE MARKET
Ok, everybody talks about marketing, and markets, and how to reach them ' but has anyone stopped to define what a market really is?
We all tend to take for granted that when we use the term marketwe all mean the same thing. But let the conversation go further, and we quickly discover that the term means different things to different people. ' ' ' ' ”
And yet, there is probably no exercise more vital to successful marketing, nor so frequently overlooked, as defining a market. Without that definition, all marketing activities are either clich's or exercises in futility. For example, do companies in declining or static industries define a market in the truest sense? Is a market an abstract idea ' a place or a bunch of people who buy something? Is a market a reality, or an academic abstraction?
Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Removing Restrictive Covenants In New York
In Rockwell v. Despart, the New York Supreme Court, Third Department, recently revisited a recurring question: When may a landowner seek judicial removal of a covenant restricting use of her land?