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Media & Communications: So You Hired a PR Firm

By Nicholas Gaffney and Zach Olsen
July 29, 2013

A great idea is only as good as its execution. In the world of law firm marketing, hiring a PR firm to assist with spreading a firm's story and raising visibility of its attorneys and practice groups can be a great idea on paper. However, once the theoretical value of hiring a PR firm is agreed upon, and some level of buy-in (and financial commitment) is attained from the partners, legal marketers are often left with a troubling question: Now what?

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