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Marketing Tech: Four Keys to Crafting Content in an Era of Essential Engagement

By Ari Kaplan

My wife's maternal grandmother was a remarkable woman. It was not her extraordinary survival instinct (which kept her alive in Auschwitz) that made her so special, but the fact that when you saw her, she lit up the room with her smile. There was no trace of the hardships, the losses, or the nightmares.

She and my wife spoke often, but at the end of every conversation, she would ask in her mixed German/Yiddish/Brooklyn accent: “Kiss mein baby and give a kiss to Ari.” Then she would pause and say: “But don't be jealous [of the kiss].” That line always made her laugh hysterically before hanging up.

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