Career Journal: Messaging New Marketing Concepts

Law firms have begun to recognize that segmenting their services can be a good thing and a legitimate business model to deploy.

7 minute read September 26, 2013 at 11:09 AM

Michael Decosta

Career Journal: Messaging New Marketing Concepts

We have all heard the business clich's with which lawyers have historically revealed their true attitudes toward business development and marketing of their services. Not too long ago, law firms took a dismissive stance toward business development.

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