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Service As a Strategy, Not a Buzzword

By Jim Durham
September 26, 2013

Several years ago, I was asked to speak in Hawaii (of all places) on the subject of how everyone in a law firm can contribute to the firm's' marketing efforts. While the title of the program was “Getting Everyone in the Firm Involved in Marketing,” the real message was focused on the profound impact each person in the organization has on client satisfaction, in a way that ultimately enhances the firm's brand.

The 'Third Rail'

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