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Service As a Strategy, Not a Buzzword

Every touch point a client has with a firm can contribute meaningfully to client satisfaction ' or dissatisfaction.

12 minute read September 26, 2013 at 10:59 AM
By
Jim Durham
Service As a Strategy, Not a Buzzword

Several years ago, I was asked to speak in Hawaii (of all places) on the subject of how everyone in a law firm can contribute to the firm's' marketing efforts.

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