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Marketing Tech: Seven Criteria for Evaluating Your Law Firm's SEO
Why should your firm care about search engine optimization (SEO)? Is it really all that important to law firm marketing? For years, law firms have perceived SEO as a “black art” with a questionable ROI, resulting in a foggy understanding of how it fits into a firm's overall marketing strategy.
From my experience, this uncertainty has arisen because people find SEO difficult to get their arms around. It is a complicated and technical field of digital marketing that is constantly changing as technology evolves. It is also a long-term strategy that requires patience, and there are not always guarantees that your efforts will achieve the results you're looking for.
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Why So Many Great Lawyers Stink at Business Development and What Law Firms Are Doing About It
Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?
Bankruptcy Sales: Finding a Diamond In the Rough
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
A Lawyer's System for Active Reading
Active reading comprises many daily tasks lawyers engage in, including highlighting, annotating, note taking, comparing and searching texts. It demands more than flipping or turning pages.
Protecting Innovation in the Cyber World from Patent Trolls
With trillions of dollars to keep watch over, the last thing we need is the distraction of costly litigation brought on by patent assertion entities (PAEs or "patent trolls"), companies that don't make any products but instead seek royalties by asserting their patents against those who do make products.