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Marketing Tech: Seven Criteria for Evaluating Your Law Firm's SEO
Why should your firm care about search engine optimization (SEO)? Is it really all that important to law firm marketing? For years, law firms have perceived SEO as a “black art” with a questionable ROI, resulting in a foggy understanding of how it fits into a firm's overall marketing strategy.
From my experience, this uncertainty has arisen because people find SEO difficult to get their arms around. It is a complicated and technical field of digital marketing that is constantly changing as technology evolves. It is also a long-term strategy that requires patience, and there are not always guarantees that your efforts will achieve the results you're looking for.
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New York's Latest Cybersecurity Commitment
On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.
Law Firms are Reducing Redundant Real Estate by Bringing Support Services Back to the Office
A trend analysis of the benefits and challenges of bringing back administrative, word processing and billing services to law offices.
Bit Parts
Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.