Marketing Tech: Seven Criteria for Evaluating Your Law Firm's SEO

Even though SEO is a highly technical aspect of your law firm marketing strategy, it shouldn't be ignored. Here's why.

18 minute read October 30, 2013 at 10:08 AM

Melanie Trudeau

Marketing Tech: Seven Criteria for Evaluating Your Law Firm's SEO

Why should your firm care about search engine optimization (SEO)? Is it really all that important to law firm marketing? For years, law firms have perceived SEO as a “black art” with a questionable ROI, resulting in a foggy understanding of how it fits into a firm's overall marketing strategy.

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