Marketing Tech: Digital Media Is the New Normal

Digital is the new normal. But digital content affords many distinct advantages over its analogue counterpart, and that's if such counterparts even exist.

16 minute read November 26, 2013 at 10:46 AM

Keith Ecker

Marketing Tech: Digital Media Is the New Normal

You don't have to be a computer scientist to see just how influential digital media has become. Annual statistics compiled by the Pew Research Center show that while newspaper, radio and television news viewership is on a decline, digital media has experienced amazingly sharp growth since 2006.

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