Marketing Tech: Digital Media Is the New Normal

Digital is the new normal. But digital content affords many distinct advantages over its analogue counterpart, and that's if such counterparts even exist.

8 minute read November 26, 2013 at 10:46 AM

Keith Ecker

Marketing Tech: Digital Media Is the New Normal

You don't have to be a computer scientist to see just how influential digital media has become. Annual statistics compiled by the Pew Research Center show that while newspaper, radio and television news viewership is on a decline, digital media has experienced amazingly sharp growth since 2006.

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