Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Marketing the Law FirmLJN NewslettersNewsSections

Marketing Tech: Digital Media Is the New Normal

By Keith Ecker
November 26, 2013

You don't have to be a computer scientist to see just how influential digital media has become. Annual statistics compiled by the Pew Research Center show that while newspaper, radio and television news viewership is on a decline, digital media has experienced amazingly sharp growth since 2006. Meanwhile, according to the same study, well over half of Americans own a smartphone, while one in three owns a tablet computer. And, let's not forget social media, which has exploded with Facebook, Twitter, LinkedIn and Google+ claiming hundreds of millions of users.

What does this all mean? Digital is the new normal. The way your audience ' a term that applies to all readers and viewers of content, including the prospects you wish to market to, your current clients, referral sources and the media ' ingests information is far different than the way these same individuals received content just a few years ago.

This premium content is locked for LJN Newsletters subscribers only

  • Stay current on the latest information, rulings, regulations, and trends
  • Includes practical, must-have information on copyrights, royalties, AI, and more
  • Tap into expert guidance from top entertainment lawyers and experts

For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473

Read These Next
The DOJ's Corporate Enforcement Policy: One Year Later Image

The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.

Use of Deferred Prosecution Agreements In White Collar Investigations Image

This article discusses the practical and policy reasons for the use of DPAs and NPAs in white-collar criminal investigations, and considers the NDAA's new reporting provision and its relationship with other efforts to enhance transparency in DOJ decision-making.

The DOJ's New Parameters for Evaluating Corporate Compliance Programs Image

The parameters set forth in the DOJ's memorandum have implications not only for the government's evaluation of compliance programs in the context of criminal charging decisions, but also for how defense counsel structure their conference-room advocacy seeking declinations or lesser sanctions in both criminal and civil investigations.

CLE Shouldn't Be the Only Mandatory Training for Attorneys Image

Each stage of an attorney's career offers opportunities for a curriculum that addresses both the individual's and the firm's need to drive success.

A defendant in a patent infringement suit may, during discovery and prior to a <i>Markman</i> hearing, compel the plaintiff to produce claim charts, claim constructions, and element-by-element infringement analyses.