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From our estimates, we will all meet approximately 830 new people in 2014. Of those, 707 of them will ask you this question: “What do you do?” Your response and the tone of your reply will dictate the direction, scope, connection and possibility of an ongoing business relationship with these new acquaintances. The elevator pitch is the first volley you serve across the net to develop a new business venture. As this quote widely attributed to American humorist Will Rogers succinctly puts it, “You never get a second chance to make a first impression.”
The Elevator Pitch
The concept of an elevator pitch isn't new. People have been talking about its usefulness for years. Countless articles have already been written about how to craft and deliver a 30-second to two-minute short summary to quickly and simply define a person, profession, product, service, organization or event and its value proposition.
In writing this article, however, our goal is to challenge you to minutely examine your current pitch and craft a new one if it is not creating interest in the product you are selling or the business you are providing. Ask yourself these questions about your pitch:
If your pitch has the failed the above test, or if you are new to the concept, follow our formula for creating a great elevator pitch we call “the four S's”:
Once you have your four S's in place, craft your pitch.
' But That's Not All
The only way your now brilliant elevator speech will be any use to you is if you give it and give it often. And, by the way, you don't have to be in an elevator to deliver your speech. Here are some “platforms” that may not have occurred to you:
Conclusion
Once you get the hang of it and achieve a comfort level talking to people you meet daily, you will find more and more opportunities to deliver your pitch. Not only will you begin to enjoy it, you will likely continue to improve your content and delivery. And don't forget to provide the people you meet an opportunity to deliver their own elevator speeches.
Frank Mims, President of Mims Morning Meeting, is a strategic partner with the Closers Group. He provides training and practice development for professional firms and may be reached at 832-259-708 or [email protected]. Allan Colman, CEO of the Closers Group, is a legal sales and business development consultant, motivational speaker and co-author of Lead Like a Boss. He may be reached at 310-225-3904 or via e-mail at [email protected].
From our estimates, we will all meet approximately 830 new people in 2014. Of those, 707 of them will ask you this question: “What do you do?” Your response and the tone of your reply will dictate the direction, scope, connection and possibility of an ongoing business relationship with these new acquaintances. The elevator pitch is the first volley you serve across the net to develop a new business venture. As this quote widely attributed to American humorist Will Rogers succinctly puts it, “You never get a second chance to make a first impression.”
The Elevator Pitch
The concept of an elevator pitch isn't new. People have been talking about its usefulness for years. Countless articles have already been written about how to craft and deliver a 30-second to two-minute short summary to quickly and simply define a person, profession, product, service, organization or event and its value proposition.
In writing this article, however, our goal is to challenge you to minutely examine your current pitch and craft a new one if it is not creating interest in the product you are selling or the business you are providing. Ask yourself these questions about your pitch:
If your pitch has the failed the above test, or if you are new to the concept, follow our formula for creating a great elevator pitch we call “the four S's”:
Once you have your four S's in place, craft your pitch.
' But That's Not All
The only way your now brilliant elevator speech will be any use to you is if you give it and give it often. And, by the way, you don't have to be in an elevator to deliver your speech. Here are some “platforms” that may not have occurred to you:
Conclusion
Once you get the hang of it and achieve a comfort level talking to people you meet daily, you will find more and more opportunities to deliver your pitch. Not only will you begin to enjoy it, you will likely continue to improve your content and delivery. And don't forget to provide the people you meet an opportunity to deliver their own elevator speeches.
Frank Mims, President of Mims Morning Meeting, is a strategic partner with the Closers Group. He provides training and practice development for professional firms and may be reached at 832-259-708 or [email protected]. Allan Colman, CEO of the Closers Group, is a legal sales and business development consultant, motivational speaker and co-author of Lead Like a Boss. He may be reached at 310-225-3904 or via e-mail at [email protected].
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