Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Marketing the Law FirmKickerFeaturesTopicsLaw Firm ManagementSectionsNewsLJN Newsletters

Five Truths About Law Firm Content Marketing

By Keith Ecker
January 29, 2014

While everyone was placing “content marketing” in their year-end lists of legal marketing trends, an important conversation was emerging among those who are immersed in content strategy and development. This discourse doesn't debate whether content marketing is a necessary part of a law firm's marketing plan. For those who get the concept, that's a given. Instead, this debate focuses on the endless barrage of articles and blog posts on the topic of content marketing that seem to hit our Twitter feeds and e-mail inboxes on a near-daily basis.

You see, there is an explosion of content on content marketing as everyone is trying to position themselves as experts on this tactic, one that is far from new but is only now getting the attention in the legal marketplace that it deserves. But what people are not talking about are the challenges of starting and managing a content marketing initiative. While there are no shortage of articles trumpeting the benefits of blogging, video production and other content-driven tactics, there is a dearth of information out there about the hurdles that a firm must overcome for it to maximize the return on its content marketing investment. After all, content marketing is far from a turnkey solution, and it requires a tremendous amount of thought and attention to succeed. That said, if you can pull it off, you are destined to trounce the competition.

This premium content is locked for Entertainment Law & Finance subscribers only

  • Stay current on the latest information, rulings, regulations, and trends
  • Includes practical, must-have information on copyrights, royalties, AI, and more
  • Tap into expert guidance from top entertainment lawyers and experts

For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473

Read These Next
New York's Latest Cybersecurity Commitment Image

On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.

Law Firms are Reducing Redundant Real Estate by Bringing Support Services Back to the Office Image

A trend analysis of the benefits and challenges of bringing back administrative, word processing and billing services to law offices.

Bit Parts Image

Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights

The Bankruptcy Hotline Image

Recent cases of importance to your practice.

How AI Has Affected PR Image

When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.