Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Marketing the Law FirmKickerFeaturesTopicsLaw Firm ManagementSectionsNewsLJN Newsletters

Five Truths About Law Firm Content Marketing

By Keith Ecker
January 29, 2014

While everyone was placing “content marketing” in their year-end lists of legal marketing trends, an important conversation was emerging among those who are immersed in content strategy and development. This discourse doesn't debate whether content marketing is a necessary part of a law firm's marketing plan. For those who get the concept, that's a given. Instead, this debate focuses on the endless barrage of articles and blog posts on the topic of content marketing that seem to hit our Twitter feeds and e-mail inboxes on a near-daily basis.

You see, there is an explosion of content on content marketing as everyone is trying to position themselves as experts on this tactic, one that is far from new but is only now getting the attention in the legal marketplace that it deserves. But what people are not talking about are the challenges of starting and managing a content marketing initiative. While there are no shortage of articles trumpeting the benefits of blogging, video production and other content-driven tactics, there is a dearth of information out there about the hurdles that a firm must overcome for it to maximize the return on its content marketing investment. After all, content marketing is far from a turnkey solution, and it requires a tremendous amount of thought and attention to succeed. That said, if you can pull it off, you are destined to trounce the competition.

This premium content is locked for Entertainment Law & Finance subscribers only

  • Stay current on the latest information, rulings, regulations, and trends
  • Includes practical, must-have information on copyrights, royalties, AI, and more
  • Tap into expert guidance from top entertainment lawyers and experts

For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473

Read These Next
Why So Many Great Lawyers Stink at Business Development and What Law Firms Are Doing About It Image

Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?

Bankruptcy Sales: Finding a Diamond In the Rough Image

There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.

The DOJ's Corporate Enforcement Policy: One Year Later Image

The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.

A Lawyer's System for Active Reading Image

Active reading comprises many daily tasks lawyers engage in, including highlighting, annotating, note taking, comparing and searching texts. It demands more than flipping or turning pages.

Protecting Innovation in the Cyber World from Patent Trolls Image

With trillions of dollars to keep watch over, the last thing we need is the distraction of costly litigation brought on by patent assertion entities (PAEs or "patent trolls"), companies that don't make any products but instead seek royalties by asserting their patents against those who do make products.