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Media & Communication: Maximize Client Alerts

By Janet Falk
January 29, 2014

Reports of the death of the client alert are greatly exaggerated. But that does not mean the client alert is alive and well; in fact, some might say it is doomed to be perpetually moribund. Why?

The four-page client alert simply will not perform well at a time when corporate clients of all industries and sizes are under extreme pressure to do more with less, meet shareholder and analyst expectations for ROI and EPS, and keep operations within the boundaries. Corporate counsel ' and indeed all business executives ' devote far less time to staying current with the nuances of legal and regulatory changes; they look to their law firm to keep an eye on that ball.

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