The Business of Branding: Help! I Need an Effective Web Strategy!

Your firm's website is the single most important component in its marketing communications efforts. Period. It's the lynchpin on which all of your other mar/com efforts rest, it's your "first impression," your opportunity to communicate with targeted clients on a regular basis via blogs, and hopefully it supports your firm's business development efforts.

13 minute readFebruary 27, 2014 at 07:49 AM
By
Jeff Roberts
The Business of Branding: Help! I Need an Effective Web Strategy!

Your firm's website is the single most important component in its marketing communications efforts. Period. It's the lynchpin on which all of your other mar/com efforts rest, it's your “first

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