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Marketing Tech: Using Technology to Streamline Content Marketing
Google the phrase “content marketing” and the CPU on your notebook or tablet will almost explode with search results. Content marketing is hot, especially if you're trying to market legal services.
A case could be made, however, that content marketing has been with us for a long time. Back in the 90s (the 1990s that is), we used to call it a “newsletter” or “client alert.” Sending out alerts about new statutes or novel interpretations of the law and how it could impact one industry sector or another was not only good client service; it showcased the firm's expertise surrounding focus practices to the broader market and even the media. Back in the day, this content was printed on five or 10 pages of paper, stuck in an envelope and mailed. It seems almost quaint now!
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New York's Latest Cybersecurity Commitment
On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.
Law Firms are Reducing Redundant Real Estate by Bringing Support Services Back to the Office
A trend analysis of the benefits and challenges of bringing back administrative, word processing and billing services to law offices.
Bit Parts
Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.