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Marketing Tech: Using Technology to Streamline Content Marketing
Google the phrase “content marketing” and the CPU on your notebook or tablet will almost explode with search results. Content marketing is hot, especially if you're trying to market legal services.
A case could be made, however, that content marketing has been with us for a long time. Back in the 90s (the 1990s that is), we used to call it a “newsletter” or “client alert.” Sending out alerts about new statutes or novel interpretations of the law and how it could impact one industry sector or another was not only good client service; it showcased the firm's expertise surrounding focus practices to the broader market and even the media. Back in the day, this content was printed on five or 10 pages of paper, stuck in an envelope and mailed. It seems almost quaint now!
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Why So Many Great Lawyers Stink at Business Development and What Law Firms Are Doing About It
Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?
Bankruptcy Sales: Finding a Diamond In the Rough
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
A Lawyer's System for Active Reading
Active reading comprises many daily tasks lawyers engage in, including highlighting, annotating, note taking, comparing and searching texts. It demands more than flipping or turning pages.
Protecting Innovation in the Cyber World from Patent Trolls
With trillions of dollars to keep watch over, the last thing we need is the distraction of costly litigation brought on by patent assertion entities (PAEs or "patent trolls"), companies that don't make any products but instead seek royalties by asserting their patents against those who do make products.