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Media & Communication: Four Ways Online Video Can Benefit Your Web Presence

By Fernando Ziemer
March 27, 2014

Several decades ago, marketers realized that motion pictures were a powerful medium to convey branded messages to their audiences. For a long time, film production was only accessible to large consumer-products companies with massive advertising budgets. This is no longer the case. Nearly two decades after the advent of the Internet, the playing field has finally been leveled. Today, increasingly abundant broadband capacity and video equipment technology have transformed online video to an economically feasible reality for businesses of every size, including law firms.

The Online Video Market

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