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<i>Online Extra</i> SEOs, Meet Your New BFF, the PR Professional
It's not so long ago that the 'Basic Tips' to boost a website's rank in search engine results were about tracking page rank, using keywords, and creating internal links, with content ranking low on the totem pole. Well, guess what? That's changed and, as Google ' the most popular search engine ' becomes the arbiter of quality in determining what your eyeballs see, it will continue to evolve.
The fact is, there's just too much information out there, so Google changed its algorithm. It's not the only Internet titan to do so; Facebook has done the same thing, both in an effort to ensure that users see quality, not mere quantity. Facebook aims to outrank Google as a search engine, but that's another story.
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Why So Many Great Lawyers Stink at Business Development and What Law Firms Are Doing About It
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Bankruptcy Sales: Finding a Diamond In the Rough
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The DOJ's Corporate Enforcement Policy: One Year Later
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A Lawyer's System for Active Reading
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Protecting Innovation in the Cyber World from Patent Trolls
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