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<i>Online Extra</i> SEOs, Meet Your New BFF, the PR Professional
It's not so long ago that the 'Basic Tips' to boost a website's rank in search engine results were about tracking page rank, using keywords, and creating internal links, with content ranking low on the totem pole. Well, guess what? That's changed and, as Google ' the most popular search engine ' becomes the arbiter of quality in determining what your eyeballs see, it will continue to evolve.
The fact is, there's just too much information out there, so Google changed its algorithm. It's not the only Internet titan to do so; Facebook has done the same thing, both in an effort to ensure that users see quality, not mere quantity. Facebook aims to outrank Google as a search engine, but that's another story.
Last September, Google launched Hummingbird, named for the speed and accuracy of the tiny bird, with the aim of understanding the intent behind a search and thus provide a better user experience through semantically relevant search results, rather than just key words. Remember, the purpose of a search engine is to provide useful information in a timely fashion. Google also stopped providing page rank data, the classic measure of a website's popularity, which translated to meaning its relevance.
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