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The firm's business development plan is in place. Strategic targeting is complete. Contact with the first target has been made. A meaningful value proposition has been shared. Interest by the target has been expressed. Et voila ! A “pitch meeting” has been scheduled. It's at this very moment that things tend to go off the rails related to conducting a successful introductory meeting with a potential target (prospective client).
What's Wrong with a Pitch Meeting?
Referring to this introductory session as a “pitch meeting,” quite simply, points us in the wrong direction right out of the gate. At best, the term “pitching” conjures up the vision of a well-groomed professional in front of a roomful of executives dutifully executing a well-rehearsed presentation.
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