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Professional Development: The New Operating Prowess Required of Today's Marketing Leaders
Without question, legal marketing executives have shown their versatility over the years by continuously evolving their skills to meet the changing demands within law firms and to address the dynamics of the legal market. As pioneers in this evolving functional discipline, the creativity of these executives has allowed them to make easy adaptations to meet ever-changing mandates. This is, after all, a “left-side-of-the-brain” type of group, who use artistic flair to create form from a blank sheet of paper. Yet, the creativity they used especially in the area of marketing communications ' while remaining an invaluable characteristic ' has been usurped by the demand for stronger operational prowess. Form now follows function. Science has once again merged with art.
Admittedly, operations have never been a strong suit of most marketing executives. Few are trained or well-versed in business functions outside their bailiwick ' functions such as HR, IT, and Finance. Nor do many possess the formulaic mindset that can help create effective operating work streams, project management and process methodologies. A brief review of today's position descriptions of marketing roles in law firms, however, reveals where the jobs' demands are growing most rapidly. They are indeed in the area of setting up operating systems that support an effective business process for sustainable and scalable business development. Let's take a look at just a few samples of some of the new responsibility line items in marketing job descriptions.
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Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Legal Possession: What Does It Mean?
Possession of real property is a matter of physical fact. Having the right or legal entitlement to possession is not "possession," possession is "the fact of having or holding property in one's power." That power means having physical dominion and control over the property.
Removing Restrictive Covenants In New York
In Rockwell v. Despart, the New York Supreme Court, Third Department, recently revisited a recurring question: When may a landowner seek judicial removal of a covenant restricting use of her land?