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The Cold Call in 150 Seconds or Less

By Justin Hectus
July 02, 2014

Susie Smith is calling for the fourth time. She knows you are very busy, but if you could just carve out 20 minutes for a Web demonstration, she can show you how her solutions can eliminate all of your backup headaches. Bob Jones is calling on behalf of Acme Software and wants to hear about how he can help you with your e-discovery initiatives in 2014. He doesn't quite sound like a Bob Jones. Dave Johnson wants to know if you have any storage and virtualization initiatives in the coming year. His regional VP will be in the area and he would like to make an appointment for an introduction. Joe Somebody wants to talk about his extranet solution and he is certain that if you will return this, his 17th call, you will be glad you did.

These faceless voices in a sea of unsolicited calls all seem certain that you need what they are selling and their relentless pursuit of your business creates an avalanche of voice messages. Screening calls becomes a constant daily activity for you or for your assistant. If you really become very good at it, you can keep them all at bay. None shall pass.

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