Law.com Subscribers SAVE 30%
Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.
Social Media Scene: Creating a Blogging Strategy When Blogging Isn't Your Business
Chances are that if you have started marketing yourself online, then you have a blog (or were told to have a blog). Blogging has become a channel with which you can consistently share stories and expertise about your company, keep top-of-mind awareness, and show yourself to an audience that may not have discovered you as easily. Blogging also helps seed the Internet (and specifically, search engines and social networks) with more content about your business, thereby increasing your visibility and web footprint to potential customers.
However, blogging has its drawbacks. For example, a blog post does not usually have the same measurable impact on your bottom line as, say, a landing page for a product or contact form. Your blogging schedule needs to be frequent enough so that new visitors to your website who look at your blog realize that you are actively maintaining it (where static content, like a Services page, does not need to have a date at all). Finally, blogging takes time, between researching, publishing, optimizing, and creating all the marketing support material that allows you to share it effectively on social media and other channels.
How do we create a blogging strategy that is appropriate for your own business, and takes into account your return on time? The four-step outline below will help you answer that question.
This premium content is locked for Entertainment Law & Finance subscribers only
ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN ENTERTAINMENT LAW.
- Stay current on the latest information, rulings, regulations, and trends
- Includes practical, must-have information on copyrights, royalties, AI, and more
- Tap into expert guidance from top entertainment lawyers and experts
Already a have an account? Sign In Now Log In Now
For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473
Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Legal Possession: What Does It Mean?
Possession of real property is a matter of physical fact. Having the right or legal entitlement to possession is not "possession," possession is "the fact of having or holding property in one's power." That power means having physical dominion and control over the property.
Removing Restrictive Covenants In New York
In Rockwell v. Despart, the New York Supreme Court, Third Department, recently revisited a recurring question: When may a landowner seek judicial removal of a covenant restricting use of her land?