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Time to Tweak (not Twerk)
An area in which I see so many law firm clients struggle is in the analysis and measurement of their development efforts. Are they engaged in high impact endeavors in the first place which will support their overall development growth goals? First, they rarely have systems in place to assist them in the imperative of measuring what business development exercises have been worthwhile.
How many times have I heard 'I've tried publishing articles and even giving talks, and they just don't work for me' and my thoughts go quickly to 'did this lawyer leverage the actual business development opportunity appropriately to qualify as a success and, as importantly, how do they measure the 'work' part? The answers are frequently 'no' and 'they don't'.
Many lawyers generally know what they need to do to grow their practice (foster business relationships) but they need to tweak the execution and the follow up steps which are imperative to growing a client roster.
Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
Hyperlinked Documents: The Latest e-Discovery Challenge
As courts and discovery experts debate whether hyperlinked content should be treated the same as traditional attachments, legal practitioners are grappling with the technical and legal complexities of collecting, analyzing and reviewing these documents in real-world cases.
Identifying Your Practice's Differentiator
How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
Risks and Ad Fraud Protection In Digital Advertising
The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
Turning Business Development Plans Into Reality
This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.