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<i>Marketing Tech:</i> The Content Marketing Craze

Well, it's official. The term "Content Marketing" has now entered the double-edged world of a "household name." Strive for it? Sure, for a brand. But, when a concept, an idea, or a tactic reaches that level, it creates an inverse correlation between the amount the term is used, and the degree to which people understand it.

15 minute read September 01, 2014 at 01:48 PM
By
Lisa Flynn
<i>Marketing Tech:</i> The Content Marketing Craze

Well, it's official. The term “Content Marketing” has now entered the double-edged world of a “household name.” Strive for it? Sure, for a brand.

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