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Are Your Marketing Efforts Being Sabotaged?
Have you checked under your law firm's proverbial “hood” lately to make sure your marketing engine is runnig smoothly? You should. I have been looking under the hood of several law firms of late and found that they are not putting their best foot forward and are actually sabotaging their own business development efforts.
Let's make sure this is not you. Take this simple 10-question test to see if you need to right your marketing ship and fix some things so you can set out for financially rewarding seas.
1. Do lawyers in your firm cross-sell to other lawyers in the firm? If the answer is no or only occasionally, figure out why. Is it a lack of confidence or a lack of knowledge as to what other lawyers' skills are in your firm? Could it be your compensation system? Figure out why and then fix it and your revenues will grow. The more practice areas in which you are representing a client, the less likely that client will leave you for another law firm.
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