Sales Speak: Closing Business: Four Stages of a Business Relationship

A number of scholars have studied relationship development and the science/psychology around building relationships. This article looks at a perspective on four stages of relationship-building, and provides some insight into each.

12 minute read October 02, 2014 at 12:00 AM
By
Silvia L. Coulter and Jim Cranston
Sales Speak: Closing Business: Four Stages of a Business Relationship

A number of scholars have studied relationship development and the science/psychology around building relationships. Whether the perspective is from a psychology viewpoint that uses tools like Myers Briggs and others; or from a business science viewpoint about various stages of relationship development, relationships matter and they take time to develop.

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