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Are You Falling Down on Following Up?
Of all the marketing initiatives that are critical for lawyers to commit to, the most basic and seemingly obvious is the 'sin' of omission ' the failure to follow up.
We have worked with lawyers who have invested innumerable hours and thousands of dollars chasing after new clients and prospects but have largely been unsuccessful in retentions because of a gap in their business development process: following up.
Do any of these example ring familiar:
- A very sociable corporate partner attended numerous networking events a month, engaged easily with others attending, handed out business cards, but rarely received calls or new clients as a result. Because of her frustration, she curtailed her networking activities and short-circuited this important business development action step.
- A New York labor and employment boutique law firm hosted an annual educational program which featured leaders in the field and attracted high level CFOs and HR professionals to the event. They received high marks on all aspects of the events but few, if any, calls from prospects. Members of the disappointed team deemed the effort a 'failure' and asserted that seminars don't 'work' to get new clients.
- The managing partner of a Connecticut firm received a referral from a trusted client who was searching for new counsel in this attorney's 'sweet spot' of legal practice. The partner attended a prospective client interview in which he thoroughly espoused all the ways his firm could save this prospect's firm significant amounts of money, given the specific legal issues at stake. Day after day, the managing partner didn't receive a call or email to discuss retention and getting started. Why did this prospect waste his time was the only thought the frustrated managing partner ruminated upon.
While each of these examples highlight effective marketing initiatives (targeted networking; educational seminars; in-person client interviews), they all share the same flawed result: lack of follow up and planning.
Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Legal Possession: What Does It Mean?
Possession of real property is a matter of physical fact. Having the right or legal entitlement to possession is not "possession," possession is "the fact of having or holding property in one's power." That power means having physical dominion and control over the property.
The Anti-Assignment Override Provisions
UCC Sections 9406(d) and 9408(a) are one of the most powerful, yet least understood, sections of the Uniform Commercial Code. On their face, they appear to override anti-assignment provisions in agreements that would limit the grant of a security interest. But do these sections really work?