Law Firm CMOs

Much of the staff alignment in an organizational chart is predicated on the particular styles, strengths, and weaknesses of its leadership, not on some universally accepted top-down box managerial arrangement. Despite this, the author feels increasingly compelled to endorse alignment of the CMO/CBDO with the COO, not the Managing Partner.

17 minute read November 02, 2014 at 12:00 AM
By
Michael Decosta
Law Firm CMOs

Where does a CMO/CBDO belong on the law firm organizational chart? I ask this question frequently. Simply stated, my initial answer is, “It depends.” Organizational charts, in my opinion, should remain fluid, at least those used in professional services firms.

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