Law Firm CMOs

Law Firm CMOs

Much of the staff alignment in an organizational chart is predicated on the particular styles, strengths, and weaknesses of its leadership, not on some universally accepted top-down box managerial arrangement. Despite this, the author feels increasingly compelled to endorse alignment of the CMO/CBDO with the COO, not the Managing Partner.

17 minute read November 01, 2014 at 01:24 PM

Michael Decosta

Where does a CMO/CBDO belong on the law firm organizational chart? I ask this question frequently. Simply stated, my initial answer is, “It depends.” Organizational charts, in my opinion, should remain fluid, at least those used in professional services firms.

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