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Media & Communications: How to Get a Return on Your PR Investment
You've probably heard it said that “life is a journey, not a destination.” The source of this wisdom isn't clear. Some attribute it to Ralph Waldo Emerson, although the Transcendentalist poet does not seem to have used the precise phrase in any of his works.
We can say for certain that by 1993, Steven Tyler and Richie Supa had written it into the lyrics of the Aerosmith tune, “Amazing.” Whatever the origin, most agree on the sentiment ' that when it comes to getting the most out of life, it's wise to savor the moment in front of us rather than anticipating whatever distant goal we are pointing toward. It truly is a beautiful thought.
And when it comes to public relations, you should throw that thought right out of the window.
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