Sales Speak:Stop 'Selling Stuff '

Given that lawyers are not sales professionals and only spend a small amount of their time focused on business development, and given that they already have a full-time job, it's important to keep the business development approach as simple as possible. Some ideas related to keeping it simple follow:

18 minute read November 30, 2014 at 11:00 PM
By
Bruce Alltop
Sales Speak:Stop 'Selling Stuff '

Although this dynamic is changing, external business development activity at most law firms remain the sole responsibility of the firm's lawyers. The vast majority of firms, with a few exceptions, do not have experienced sales professionals on staff and deployed into the marketplace.

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