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Let me share what I've learned since I started blogging 10 years ago. Using the tactics I am about to describe, my blog at Larrybodine.com has gotten 1.2 million visits. When I was editor-in-chief of Lawyers.com, we built the traffic up to 4 million visits and 7 million page views per year.
It's true that the more you blog, the more clients you will get. A law firm website should be updated two to three times per week, with articles running 300-400 words long.
We all know that the Number 1 way consumers search for a lawyer is on the Internet, and a Hinge survey proved that this was true. However, lawyers focus'on the wrong part of the sales process ' trying to increase the number of leads and visitors they get with PPC and SEO techniques. Instead, it is smarter to pay attention to the prospects and visitors who already come to the site, and turn them into clients.
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This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
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