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<b><i>Business of Branding</i></b>: The Grand Rebrand
As the veteran of several law firm rebrands, I've learned a few things about how branding projects work at firms, big and small. It's easy to underestimate how complex these kinds of projects can be so it's best to, as the old saying goes, hope for the best but prepare for the worst. I also want to note that all rebranding projects are unique ' no two are the same. There are so many variables (firm size, geographic reach, culture, decision-making process, etc.) that it's hard to generalize about branding projects. Even so, I think there are a few tips that will help make your rebranding project ' should you dare to take one on ' a success.
The Beginning
Before you begin, take a deep breath ' and a vacation. Rebrand projects can be all-consuming and time-consuming; and, just because you have a rebrand project going on, doesn't mean that your day job stops. Rebrand projects have many facets: internal, external; print, online, digital; etc. And while you have all of that going on, you still have to perform your regular job responsibilities. So, my advice is to take some time off before you jump into the project. You'll be glad you did when you're on the other side.
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Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Legal Possession: What Does It Mean?
Possession of real property is a matter of physical fact. Having the right or legal entitlement to possession is not "possession," possession is "the fact of having or holding property in one's power." That power means having physical dominion and control over the property.
The Anti-Assignment Override Provisions
UCC Sections 9406(d) and 9408(a) are one of the most powerful, yet least understood, sections of the Uniform Commercial Code. On their face, they appear to override anti-assignment provisions in agreements that would limit the grant of a security interest. But do these sections really work?