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Note from Your Editor

By Kimberly Alford Rice
December 31, 2014

Happy New Year, 2015.

As our world continues to “dance as fast as it can,” legal marketers around the globe continue to struggle with educating their lawyers in the ways of the “new normal,” guiding them in ways to distinguish themselves from the greatest competitive times our legal services space has ever experienced.

Thanks to the Great Recession, senior lawyers are staying in the workforce longer. New law school grads are grappling to get hired and start their legal careers. And, marketers jump from one law firm to another, hoping their new management team will “get” the expertise that they bring to the table ' IF the marketer even has a seat at that management table.

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