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<b><i>Social Media Scene:</i></b> How Social Media Has Changed PR and Corporate Communications at Law Firms
Technology has become a disruptive force in the legal industry and in the way legal services are delivered. Perhaps no technology has had a larger impact in the way law firms communicate with their clients and prospects than social media.
In 2014, my company, Good2bSocial, conducted a joint study, The Social Law Firm Index', in conjunction with Above the Law, to assess the extent to which U.S. law firms were using and relying on social media technologies and practices as part of their business operations. Our research was particularly focused on the large law firm segment, specifically the 50 largest firms in the U.S. as identified by The American Lawyer.
For each of those firms, we reviewed their websites and their presence across all public social media platforms, including LinkedIn, Facebook, Twitter, Google+, YouTube, Slideshare and others. We assessed each firm's publically available substantive content, its social reach and engagement, and we sought to rank the effectiveness of their overall efforts in social media.
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