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Coaching: A Shift in Law Firm Culture
Seyfarth Shaw ' an international law firm with 800 attorneys and offices in the United States, Europe, China, and Australia ' takes great pride in its innovative client-focused culture. This sustained effort has already led to a robust program of competency models, multi-rater performance appraisals, customer service initiatives, mentoring, summer fellowship positions, Lean Six Sigma certification, and “best place to work” awards. However, like other firms, Seyfarth found that developing employees, increasing engagement, addressing generational changes, and matching associate objectives with firm goals is a constant challenge.
Many firms are trying to adopt the methods that successful corporations use to cultivate talent (many addressed in this newsletter). One of Seyfarth's seasoned partners joined with a consulting firm (Strategic Performance Group, strategicperformance.net), and developed an associate coaching program that has proven effective in changing the culture and positively influencing law firm performance. Here's what we learned:
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