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<b><i>Marketing Tech:</i></b> The Compelling Case for Mobile Marketing

By Larry Bodine
February 28, 2015

Less than half of AmLaw 200 firms have mobile websites, but that may change soon. In January, Google started sending messages to web operators to “fix mobile usability issues.”

Google is already labeling sites that are “mobile friendly,” and penalizes sites with a bad mobile experience. It is clear that mobile-friendly sites will be rewarded with a ranking boost.

This reflects a sea change in the way that clients communicate. Cell phones have been outselling computers for years. People have shifted from interacting on a 22-inch monitor to a 4×5-inch screen, from sending e-mails to sending texts, and from viewing the web on a desktop to a handheld device.

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