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<b><i>Professional Development:</i></b> I Created a LinkedIn Profile: Now What?
LinkedIn has gained popularity as the social media tool for professional networking, and there are a few good reasons: You can maintain a decent page/site without spending a lot of time on updates; and clients and prospects view it as a legitimate tool for vetting referrals and service providers. According to a 2014 report by Hinge Research Institute, nearly 60% of in-house counsel vet attorneys via LinkedIn, which is nearly equal to the 63% who will “Google” attorneys (Beyond Referrals ' How Today's Buyers Check You Out, Hinge Research Institute, 2014). As of January 2014, almost 95% of ABA members said they posted their profiles on LinkedIn. That is great news, but how many are taking further steps to make the most of their profiles?
LinkedIn Self-Assessment
Begin by asking yourself the following:
- Does my profile bring out my unique skills, experience, and my personality in a professional manner?
- Is my LinkedIn profile simply a duplication of my firm bio?
- Am I simply accepting invitations to connect, and not doing anything with them?
- Am I actively engaged in LinkedIn groups?
- Am I posting thought leadership tips or events?
Making the Most of LinkedIn
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