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Content Marketing
Content marketing is hot. According to the 2014 State of Digital and Content Marketing Survey (http://bit.ly/1xb4B6o), 80% of law firm CMOs believe content marketing is an important marketing and business development strategy and 84% expect to increase the amount of content they are producing over the prior year. With so much emphasis on content marketing, what can firms do to help make their initiatives as successful as possible?
1. Document Your Content Marketing Strategy (Strategies)
A documented strategy provides the necessary framework for your content marketing. It spells out to all the stakeholders your message, target audiences, and business goals. You also need a strategy before you can develop a plan. Your strategy guides you in determining how and what content you should produce and promote. It keeps you focused on what you want to achieve and helps you design a plan for how to get there. But those aren't the only benefits.
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