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Small-Firm Marketing
In a market flooded with newly minted attorneys, spreading the word about your services can feel like an empty pursuit. Attorneys just don't have the time or marketing expertise to experiment with new tactics, so they settle for traditional channels like TV commercials.
But resorting to this bland approach means you're gambling on viewers needing your services at that very moment ' or remembering you when they do. When every firm in town has the same idea, your message can't possibly stick.
While the demand for legal services increases nominally year-over-year, the supply of attorneys continues to grow disproportionately. In 2013, more than 57,000 people took and passed the bar exam, according to the National Conference of Bar Examiners. Although many of these people go into politics or consulting, that still leaves hundreds of new players competing for the same amount of business.
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