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<i>Marketing Tech:</i> Law Firms Are on a Collective Mission to Evolve, Adapt and Succeed
About a year ago, I launched Lawcountability', a cloud-based technology platform that provides weekly networking programs and accountability software to help lawyers execute their business development activities while disproving the myth that rainmaking skills are innate.
In countless conversations with law firm partners, marketing leaders and professional development directors over the past 18 months, I have found a shared commitment to providing lawyers with the tools they need to succeed, not just for the benefit of the firm, but for the individual progress of each person it employs.
Many agree that the greatest challenge for a large percentage of those trying to grow a practice today is not typically a deficient strategy or the lack of a fully defined marketing plan; it is simply inaction. Based in part on suggestions from members of the legal community, Lawcountability' combines empowerment with accountability to help overcome that complacency.
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