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<b><i>Social Media Scene:</i></b> Stand Out and Grow Your Firm with This Social Media Routine

By Stephan Hovnanian

We are in an online economy where traditional marketing tactics are falling short of meeting the expectations of highly mobile users who expect transparency and accessibility from the businesses with which they deal. For law firms, transparency can present some challenges, but accessibility is a challenge your social media presence can overcome with a focused effort on your part.

Social media networks aren't just for marketing, although many of the ad products being developed on Facebook, Twitter, LinkedIn, and Instagram offer amazing potential to target real potential buyers. But like any advertising, you must continually replenish those accounts, whereas using social media to build influence, authority, and trust can earn you top-of-mind awareness, referrals, and other audience building opportunities that will grow your firm. Below you will find several areas where you can focus your efforts in social media so it isn't an overwhelming investment of time, but provides a very positive return.

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