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<b><i>Social Media Scene:</i></b> Stand Out and Grow Your Firm with This Social Media Routine
We are in an online economy where traditional marketing tactics are falling short of meeting the expectations of highly mobile users who expect transparency and accessibility from the businesses with which they deal. For law firms, transparency can present some challenges, but accessibility is a challenge your social media presence can overcome with a focused effort on your part.
Social media networks aren't just for marketing, although many of the ad products being developed on Facebook, Twitter, LinkedIn, and Instagram offer amazing potential to target real potential buyers. But like any advertising, you must continually replenish those accounts, whereas using social media to build influence, authority, and trust can earn you top-of-mind awareness, referrals, and other audience building opportunities that will grow your firm. Below you will find several areas where you can focus your efforts in social media so it isn't an overwhelming investment of time, but provides a very positive return.
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When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.