How much money should firms spend on marketing? Is there a good rule of thumb? Is it 2% of revenue? Or 5%? Should it vary based on the practice specialty areas?
Take Credit for Your Work: ROI for Marketing Directors
How much money should firms spend on marketing? Instead of simply choosing a percentage based on conventional wisdom, this article shows you three simple calculations to use when you're trying to determine how much money your firm should spend on marketing.
By
Spencer X. SmithThis premium content is locked for Marketing the Law Firm subscribers only
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