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Has one of your partners read a news story in which an attorney at another law firm was quoted? Or perhaps seen competitors on television speak on a hot topic that affects their own clients? No doubt you received an angry e-mail or call asking, “Why her and not me?”
You know the answer, of course. The person in question was introduced to the reporter as an authoritative source on a compelling business issue.
Reporters are under tremendous pressure to publish their stories quickly and attract readers by promoting their news articles on social media. That makes it even more imperative for you, as a communications professional, to make it easy for journalists to remember which of your firm's attorneys are available for comment on key issues, have something to share that is both insightful and has bottom-line impact, and are readily accessible for comments.
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